DEMO SUPPLY / THE PUBLISHER’S RESEARCH DESKPERMISSION · COVERAGE · DELIVERY
Demo SupplySourcing research for US-facing publishers
Scope a shortlist

10Newsletter drafts

What should appear in the month-end buying pack?

The following is our proposed management scorecard, not an industry benchmark.

Decision measure What to show management
Relevant coverage Distinct titles matched to actual editorial priorities
Permission coverage Documented, unresolved and excluded titles shown separately
Tested availability Results by declared device, browser and permitted location
Maintenance effort Staff hours, incidents and catalogue corrections
Total cost Quoted charges plus documented or explicitly estimated internal costs
Exit readiness Affected pages, replacement options and unresolved contractual dependencies

Decision rule: do not allow a low price or a large feed to outweigh missing authorisation. Equally, do not reject a smaller catalogue if it satisfies the publishing brief with better evidence.

Reply prompt: What is missing from your current supplier comparison: usable title counts, written rights, operating costs or an exit plan?


Draft 3 — Quarterly outlook

Subject: Q1 2027 demo outlook: privacy signals, supplier exits and usable coverage

Preheader: Prepare for a dated browser-privacy change while keeping sourcing decisions conditional on evidence.

Outlook period: 1 January–31 March 2027 | Prepared 27 October 2026