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04Regulatory news and changes

What should buyers prepare for in 2027 and beyond?

The most immediate future milestone is 1 January 2027, but it does not postpone duties already in force.

Future date Development Boundary to preserve Recommended preparation
1 January 2027 California’s Opt Me Out Act requires browser businesses to provide configurable opt-out preference-signal functionality. This is a browser-provider requirement; covered websites already have applicable signal-handling obligations. Test supplier behaviour with signals enabled and document failures. (privacy.ca.gov)
1 January 2027 California ADMT requirements begin for covered uses involving significant decisions. Do not assume every catalogue filter or game recommendation is a significant decision. Assess any potentially covered use separately from ordinary catalogue functionality. (cppa.ca.gov)
31 December 2027 Deadline to assess qualifying pre-existing processing continuing after the new California regulations became effective. This is not a grace period for every new 2026 integration. Inventory legacy processing and assign assessment owners. (cppa.ca.gov)
1 April 2028 First California submission deadline for specified risk-assessment information covering 2026–27; earliest cybersecurity certification deadline for the relevant audit cohort. Assessment, submission and audit obligations have different triggers. Build records now rather than waiting for filing preparation. (cppa.ca.gov)

The California agency also lists preliminary work on reducing privacy-rights friction and opt-out preference signals. Its current rulemaking page distinguishes those activities from adopted regulations; preliminary materials should not be reported as final obligations. (cppa.ca.gov)

Sources cited on this page

  1. privacy.ca.govprivacy.ca.gov
  2. cppa.ca.govwww.cppa.ca.gov
  3. cppa.ca.govwww.cppa.ca.gov
  4. cppa.ca.govwww.cppa.ca.gov