Choosing the Right Games When Entering a New Market 2026
Who: Tatyana Kaminskaya, identified in the video description as Head of SOFTSWISS Game Aggregator; published by SOFTSWISS PRODUCTS.
Watch: YouTube recording.
Published: 13 February 2026.
Evidence basis: Official YouTube description and chapters, supported by the supplier’s companion article. (youtube.com)
Key takeaways: The recording connects game selection with audience research, regulatory requirements, localisation, technical stability and ongoing analysis. It also addresses the balance between new releases and established titles rather than treating novelty as the sole selection criterion. (youtube.com)
Useful chapter entry points:
- 00:18: Research before contracting or integration.
- 03:42: New releases versus established games.
- 04:27: Performance and stability.
- 05:11: Assessing which games are working. (youtube.com)
Our suggested buyer application: Adapt the portfolio discussion into an editorial catalogue brief. Classify requested content as:
| Priority | Suggested inclusion rule |
|---|---|
| Essential | A named title or studio required for an existing review, committed release campaign or documented audience need |
| Differentiating | Content that fills a specific mechanic, theme or studio gap |
| Experimental | A bounded addition with a stated editorial hypothesis and review date |
| Unqualified | A title lacking sufficient permission, availability or version evidence |
Keep editorial priority separate from permission status. A must-have title can still be unqualified for publication.
Important limitation: This is guidance for online casino operators, not an offer of independent publisher demo rights. SOFTSWISS’s current aggregator FAQ says operators need their own licensed online casino to use that product; publishers should not infer a demo-only procurement route from the recording. (softswiss.com)
Use the video to improve questions about usable coverage—not to select SOFTSWISS automatically or import wagering-based performance measures into a non-wagering publishing business.