Interview objective: Establish responsibility for the complete visitor experience, not only the publisher’s surrounding text.
Put this to: Advertising counsel, the supplier’s commercial lead and the publisher’s editor.
Why it matters to buyers: FTC guidance says affiliate relationships should be disclosed clearly and conspicuously, close to the relevant recommendation. It also explains why the label ‘affiliate link’ alone may not communicate that a commission is involved. New Jersey’s authorised-site list illustrates why a wagering destination must be checked separately from the demo itself. (ftc.gov)
Draft framing — a good answer should cover:
- Every call to action, outbound destination and promotional overlay.
- Which party can add or change those elements.
- Territory-specific routing and approval of destination operators.
- Placement and wording of commercial disclosures.
- Whether a demo can introduce purchases, prizes or other features outside the agreed scope.
- Audit rights and the procedure for removing an unsuitable promotion.
Sharp follow-up: “Can the supplier change the destination without our approval, and how would we detect that change?”
Buyer output: A promotional-control schedule with screenshots, destinations, approval owners and monitoring responsibilities.
Ask experts to distinguish legal requirements from their recommended editorial standard. The desk should not claim that a compliant disclosure makes an otherwise unsuitable offer acceptable.
Expert quote — awaiting interview: [Approved quotation and attribution.]