Build a panel around complementary expertise, then add the people who actually own the proposed contract and integration. Seniority should not substitute for access to evidence.
| Prospective interviewee | Verified basis for inclusion | Best questions | Qualification before booking |
|---|---|---|---|
| A. Jeff Ifrah, Ifrah Law | The firm identifies him as its founding member and describes his US online-gaming and licensing practice. (ifrahlaw.com) | Rights, distribution authority, US promotional context and termination | Confirm relevant state coverage and conflicts involving shortlisted suppliers |
| Michelle W. Cohen, Ifrah Law | Her 2026 Chambers profile covers gaming, advertising, privacy, free-to-play and social gaming; it also identifies her US privacy qualification. (chambers.com) | Third-party data, children’s privacy and affiliate disclosures | Request a publisher-specific scope rather than a general gambling-law discussion |
| Barry Pollard | Co-author of Google’s iframe lazy-loading guidance; PodRocket’s November 2025 interview identifies his Chrome developer-relations work. (web.dev) | Cross-origin measurement, mobile testing and performance interpretation | Invite him on browser engineering, not gambling regulation or supplier endorsement |
| Chris Gallo, Gaming Laboratories International | GLI’s leadership page lists him as SVP, Technical Compliance & QA. (gaminglabs.com) | Demo fidelity, test scope and evidence behind certification claims | Establish which questions concern technical assurance versus legal approval |
| Björn Sjöberg | EveryMatrix announced his appointment as SlotMatrix CCO on 1 April 2025; January 2026 industry reporting also identifies him in that role. (everymatrix.com) | Aggregation economics, eligible content and upstream dependencies | Reconfirm current remit; establish whether independent demo publishers are served at all |
| Jan Kovac, Casino Guru | Casino Guru’s profile identifies him as co-founder and former Head of Product, with software-development experience. (casino.guru) | Publisher priorities, catalogue usefulness, maintenance and buying decisions | Confirm relevant operational experience; do not imply Casino Guru is a customer of this desk |
Also request two operational participants: the studio or distributor’s authorised rights representative and the engineer responsible for its launch service. Where possible, interview a publisher’s current catalogue owner alongside its budget holder.
Ask every participant to disclose relevant employment, investments, supplier payments and referral arrangements. Give suppliers a chance to correct factual descriptions, but not to approve the desk’s conclusions.