12 Section 12 of 12 / Plan your launch
Next steps
Choose the next action that fits your current permission, coverage and delivery gaps.
Decision explorer
Which route fits your situation?
Analytical fit guidance from the research. A route does not establish supplier permission.
Read the full comparisonA practical sequence
In this section
What should a buyer do next?
Define the smallest useful catalogue, establish permission for the intended use, then run a bounded integration pilot before making a substantial commitment.
Read →02Which decision path fits your situation?
Recommended order: brief → rights gate → usable catalogue → controlled pilot → commercial approval → staged launch.
Read →03Stage 1: What should go into the demo sourcing brief?
Write one page that makes an unsuitable supplier easy to reject.
Read →04Stage 2: How do you establish demo slot licensing and embedding rights?
Ask for evidence covering your use, not merely evidence that the supplier has relationships with studios.
Read →05Stage 3: Which sourcing routes deserve a bounded comparison?
Compare the routes that can meet the brief; do not begin with the largest advertised catalogue.
Read →06Stage 4: What must a demo slot integration pilot prove?
Prove that an authorised visitor can reach a playable game—not simply that the wrapper page loads.
Read →07What additional US checks belong before public launch?
Review the whole page and visitor journey, not only the game.
Read →08Stage 5: How should you compare total cost and negotiate the agreement?
Compare twelve-month operating cost for the evidenced catalogue, not the subscription price divided by an advertised game count.
Read →09When does bringing in a specialist save time and money?
Bring in a specialist before committing to work that an unresolved evidence question could invalidate.
Read →10Stage 6: What must be ready before launch and renewal?
Approve a defined release, not the supplier in perpetuity.
Read →11What should you send a supplier today?
Use this request as a starting template:
Read →Desk self-assessment / out of 10