11 Section 11 of 12 / Understand the market
Market data and deal flow
Put supplier figures, published prices and distribution activity in context.
Reading the market
Scale is a claim. Scope is the question.
These catalogue figures have different scopes and dates. They are not comparable measures of US-authorised playable demos.
Slots Launch launch-era catalogue
Historical advertised inventory, not a US-authorised title count. (slotslaunch.com)
Slots Launch current homepage
Broad casino-demo inventory; the page includes non-slot formats. No independent launch or rights audit performed. (slotslaunch.com)
Slots Launch weekly additions
A single week of platform additions, not necessarily new industry releases or a sustainable weekly run rate. (linkedin.com)
First Look Games information catalogue
Game-information and marketing coverage, not a promise of that many embeddable demos. (firstlookgames.com)
First Look Games Demo Game Server
A narrower playable inventory claim; request an account-specific export. (firstlookgames.com)
SOFTSWISS Game Aggregator
Operator aggregation, not independent publisher demo distribution. (softswiss.com)
SOFTSWISS current product page
Evidence of broader supply scale, not US demo rights or demo revenue growth. (softswiss.com)
Bars show the first reported quantity in each row. Weekly additions, information records and demo inventories remain separate measures; “+” and “more than” are lower-bound claims.
Read the source qualificationsIn this section
What does the evidence say buyers should know?
The strongest public evidence supports a market with free publisher access, inexpensive metered distribution and separately priced data or game licences—not a reliably measured US demo-licensing industry.
Read →02What market are we measuring?
For this report, the relevant market is third-party expenditure by independent publishers on playable, non-wagering slot content and the services needed to publish it .
Read →03How large is the addressable buyer base?
There is evidence of a substantial international publisher ecosystem, but not a census of paying US-facing buyers.
Read →04How much does demo slot licensing cost for a website?
Slots Launch publishes a US$10–115 monthly range across four paid plans.
Read →05What volumes and catalogue growth can buyers verify?
The available figures measure different layers of supply.
Read →06What recent deals and activity matter to publishers?
The most relevant public activity concerns distribution access, studio listings and publisher tools—not disclosed-price acquisitions.
Read →07How should buyers compare direct studios, free distribution and paid aggregation?
Compare the same required catalogue and operating scope—not the same headline number of games.
Read →08What rights and US-facing checks affect the commercial decision?
Permission, availability and legal suitability are three separate gates.
Read →09What should a buyer do next?
Read →10How was this research conducted, and what remains uncertain?
Research covered supplier pricing and documentation, publisher agreements, studio announcements, industry reporting, official US guidance, publisher recruitment pages and searches for relevant video and podcast material.
Read →Desk self-assessment / out of 10