For this report, the relevant market is third-party expenditure by independent publishers on playable, non-wagering slot content and the services needed to publish it. This is an analytical definition, not an official statistical category.
| Include in the defined market | Record separately | Exclude from the defined market |
|---|---|---|
| Publisher-paid demo access and distribution | Studio-funded promotional distribution | Consumer gambling expenditure |
| Demo-specific hosting, integration and support | Internal engineering and editorial labour | Real-money casino platform revenue |
| Metadata purchased specifically for the demo catalogue | General-purpose analytics and SEO tools | Social casino virtual-currency sales |
| Demo-specific custom development and maintenance | Legal and privacy expenditure | Sweepstakes stakes, prizes and operator revenue |
For market sizing, count the publisher’s payment once. Do not add a distributor’s payment to a studio on top of the same publisher expenditure. Record studio-funded services separately: First Look Games, for example, distinguishes its free publisher proposition from charges associated with studio-side age-verification services. (firstlookgames.com)
The buyer’s economic question is therefore not “How large is online gambling?” It is: “What must this organisation spend to obtain and maintain its required authorised, playable catalogue?”