03 Section 03 of 12 / Understand the market
Comparisons
Compare the rights, responsibilities and true operating cost of each sourcing route.
Decision explorer
Which sourcing model fits?
Analytical fit guidance from the research. A route does not establish supplier permission.
Read the full comparisonIn this section
What is the best way to source demo slot content?
Start with publisher-specific access and direct studio permissions, then pay for aggregation only where it demonstrably improves your authorised coverage or operating costs.
Read →02What did this research verify—and what did it not?
This is a public-source comparison of supplier offerings, published terms, integration documentation, browser behaviour and selected US regulatory guidance.
Read →03How do the main sourcing routes compare?
Compare the rights package, delivery service and editorial usefulness separately.
Read →04Which named suppliers have relevant public evidence?
The strongest public evidence is a specific publisher product or permission pathway—not merely a prominent studio name.
Read →05What should count as sufficient demo-slot authorisation?
Require evidence tied to the proposed use, rather than a generic statement that the supplier is licensed.
Read →06How do free authorised demos compare with paid aggregation?
Free access is a real option, but its operational cost must be measured.
Read →07How should buyers compare catalogue breadth and freshness?
Build the editorial requirement first, then ask which supplier can satisfy it.
Read →08Is a demo-slot API better than an iframe?
This is usually the wrong comparison: an API can supply catalogue records or launch URLs while an iframe displays the game.
Read →09What should a fair supplier pilot measure?
Test the same buyer-priority titles and visitor conditions wherever the suppliers overlap, then test each supplier’s unique coverage separately.
Read →10How do US territory, promotion and privacy checks differ?
Keep three approvals separate: permission, observed availability and legal suitability.
Read →11How should buyers score the alternatives?
Apply pass/fail gates before weighted scoring.
Read →12How should a publisher compare continuity and exit options?
Evaluate dependency independence, not the number of supplier logos.
Read →13What should the buyer send suppliers next?
Send one consistent sourcing brief, then ask for evidence—not a larger presentation.
Read →Desk self-assessment / out of 10