02 Section 02 of 12 / Plan your launch
Do-it-yourself game plans
Take a bounded catalogue from sourcing brief to an evidenced release decision.
The working plan
From first brief to controlled release.
4–8 weeks, proposed
Define the brief and must-have games
Product owner and editor
Sourcing brief and priority list
Qualify routes and request evidence
Founder or procurement lead
Comparable responses and evidence register
Resolve rights, territory and privacy questions
Legal/privacy reviewer
Approved scope or explicit unresolved issues
Validate catalogue and model costs
Editor and product owner
Usable-catalogue workbook and budget
Build the pilot
Engineering lead
Staging integration and operational controls
Test, remediate and obtain sign-off
QA and product owner
Test report and release decision
Release in controlled batches
Product and engineering
Production checks and rollback record
Maintain and reassess
Named service owner
Monitoring, updates and renewal decisions
Proposed working allowances, not observed market averages. Activities overlap; permissions can extend the schedule. Completion is saved in this browser.
Read the planning assumptionsIn this section
What is the safest practical route to publishing demo slots yourself?
Define the games and audiences you need, establish permission for the proposed use, validate the catalogue, and then build a small, measurable integration before expanding.
Read →02How long should you allow, and who needs to do the work?
Use a four-to-eight-week working plan for a bounded first release, with a separate allowance for unresolved permissions.
Read →03Stage 1: What should your demo slot sourcing brief contain?
Write a two-page brief before requesting prices or credentials.
Read →04Stage 2: Which sourcing route should you investigate first?
Start with the smallest route capable of supplying your essential games with adequate evidence.
Read →05Stage 3: What evidence establishes authorised embedding?
Create a rights register that identifies the exact use, the exact grant and the evidence supporting it.
Read →06Stage 4: What US legal, promotional and privacy checks should you commission?
Give counsel a defined deployment to assess, not a general question about whether free slots are legal.
Read →07Stage 5: How do you measure genuinely usable catalogue coverage?
Evaluate distinct, relevant, documented and tested game configurations—not the supplier’s advertised row count.
Read →08Stage 6: How much does demo slot licensing and implementation cost?
Separate published supplier charges from the cost of doing the work.
Read →09Stage 7: How do you integrate authorised demo slots without creating avoidable maintenance?
Separate catalogue synchronisation from game launching, and keep supplier-specific details behind a controlled integration layer.
Read →10Stage 8: How do you prove the demo is playable rather than merely loaded?
Measure the journey from a visitor’s Play action to an explicitly defined usable state.
Read →11Stage 9: How should you launch, maintain and eventually replace the supplier?
Launch a bounded catalogue with named owners and a tested fallback.
Read →12What should the final buying decision say?
Approve a defined deployment, not a supplier in the abstract.
Read →Desk self-assessment / out of 10