DEMO SUPPLY / THE PUBLISHER’S RESEARCH DESKPERMISSION · COVERAGE · DELIVERY
Demo SupplySourcing research for US-facing publishers
Scope a shortlist

02Do-it-yourself game plans

How long should you allow, and who needs to do the work?

Use a four-to-eight-week working plan for a bounded first release, with a separate allowance for unresolved permissions. This is a proposed project schedule, not an observed average. A small authorised embed may require much less implementation work; unresolved upstream rights can prevent launch regardless of development speed.

The schedule below assumes an existing website, a modest initial catalogue, access to a developer and a named legal reviewer. Activities overlap.

Stage Suggested working allowance Accountable owner Required output
Define the brief and must-have games 2–3 working days Product owner and editor Sourcing brief and priority list
Qualify routes and request evidence 3–5 working days, followed by supplier waiting time Founder or procurement lead Comparable responses and evidence register
Resolve rights, territory and privacy questions Allow 1–3 calendar weeks initially; extend where necessary Legal/privacy reviewer Approved scope or explicit unresolved issues
Validate catalogue and model costs 3–5 working days Editor and product owner Usable-catalogue workbook and budget
Build the pilot 5–10 working days Engineering lead Staging integration and operational controls
Test, remediate and obtain sign-off 5–10 working days QA and product owner Test report and release decision
Release in controlled batches 2–5 working days Product and engineering Production checks and rollback record
Maintain and reassess Recurring Named service owner Monitoring, updates and renewal decisions

Do not confuse account approval with procurement completion. First Look Games says manual account approval should take no longer than 24 hours. That is its stated onboarding expectation—not a commitment covering your contracts, US availability assessment, integration or testing. (firstlookgames.com)

Assign five responsibilities even if three people perform them:

  1. Budget and supplier owner: approves expenditure and owns escalation.
  2. Catalogue owner: decides what matters editorially and checks game identity.
  3. Technical owner: implements launch, synchronisation, security and monitoring.
  4. QA owner: defines evidence of a successful playable session.
  5. Legal/privacy reviewer: assesses the actual publishing and promotional model.

Do not leave supplier management implicit inside the developer’s role. As a useful staffing signal—not a publisher staffing benchmark—White Hat Studios’ integration vacancy explicitly separates onboarding, testing/sign-off, documentation and staging/production support responsibilities. (ats.rippling.com)

Sources cited on this page

  1. firstlookgames.comfirstlookgames.com
  2. ats.rippling.comats.rippling.com