Start with the smallest route capable of supplying your essential games with adequate evidence. Investigate publisher-oriented services before committing to operator-oriented aggregation.
The following are qualification routes, not endorsements or verified US demo licences.
| Route | Public evidence found | First contact and qualification question |
|---|---|---|
| First Look Games: publisher platform and Demo Game Server | Describes free publisher access, verification and registered-domain delivery. | Publisher onboarding/support: which demos and US audiences are covered for our named sites? (firstlookgames.com) |
| Slots Launch: hosted demos, API and WordPress tools | Publicly markets paid publisher plans and iframe access. | Commercial/support team: provide applicable commercial permissions, upstream authority and territorial exclusions. (slotslaunch.com) |
| Direct studio agreement | Pragmatic Play publicly describes affiliate relationships. | Ask its commercial contact to route the enquiry to the affiliate/marketing and rights teams; specify demo-only publishing. (pragmaticplay.com) |
| EveryMatrix aggregation | Its SlotMatrix page describes aggregation for operators. | Ask whether independent demo-only publishers are an eligible customer class before requesting integration work. (everymatrix.com) |
| SOFTSWISS Game Aggregator | Its FAQ says operators need their own licensed online casino. | Treat as outside the default route unless a separately documented publisher offering is proposed. (softswiss.com) |
| Licensed original HTML5 content | MarketJS describes non-exclusive distribution licences and compiled-file or hosted delivery. | Sales/licensing: confirm the intended no-prize configuration, domain rights and maintenance. Not a substitute for a specific studio’s branded demo. (marketjs.com) |
How would you pursue free publisher access?
For First Look Games, follow its documented onboarding process: provide a business email and live affiliate website, obtain approval, verify ownership and register the other websites and staging environments you intend to use. Then request the available demo list and the terms applicable to your use. (firstlookgames.com)
Its 20 August 2026 operational guide describes exporting the demo list by studio or in full. It also says direct visits to demo links are blocked: test them embedded on a registered site, not by assuming a failed standalone URL means the game is unavailable. (firstlookgames.com)
Keep DGS delivery separate from metadata API availability. The API’s published upgrade notice is a dependency to resolve with support, not evidence that the DGS is also offline. That distinction follows from the separate product documentation. (firstlookgames.com)
How would you request direct studio permission?
Send a compact, specific request. The following is an original outreach template:
Subject: Demo-only publishing permission for [company] / [domains]
We operate [description of publisher] and want to display non-wagering demos of the attached titles on [production and staging domains]. Our intended audience is [countries and priority US states].
The pages will contain [editorial reviews / display advertising / disclosed affiliate links]. The demos will not accept deposits, sell credits, award prizes or permit cash-out.
Please confirm whether you can authorise this use directly or identify an authorised distribution partner. We need the permitted delivery method, title list, territories, asset and metadata permissions, any age/promotion conditions, fees, support arrangements and withdrawal terms.
Please also identify the person authorised to confirm these permissions and provide the applicable agreement or permission schedule.
A studio’s consumer-facing terms are not a commercial publisher agreement. Pragmatic Play’s public terms restrict service use to non-commercial purposes and require express written consent for specified uses alongside other products or services. Obtain a grant applicable to your proposed deployment rather than treating a public demo as permission. (pragmaticplay.com)
When should you stop pursuing a route?
Use these proposed disqualification triggers:
- The counterparty cannot explain its authority to supply your intended use.
- Your essential titles remain territorially unavailable or expressly excluded.
- The offered contract is for running a wagering casino rather than publishing demos.
- The supplier cannot separate demo delivery from unacceptable promotions or data collection.
- Required implementation changes exceed the project’s resources.
- Support will not clarify a material contradiction in its documentation.
A lower price should not override a failed rights gate.