DEMO SUPPLY / THE PUBLISHER’S RESEARCH DESKPERMISSION · COVERAGE · DELIVERY
Demo SupplySourcing research for US-facing publishers
Scope a shortlist

02Do-it-yourself game plans

Stage 5: How do you measure genuinely usable catalogue coverage?

Evaluate distinct, relevant, documented and tested game configurations—not the supplier’s advertised row count. Keep unknown eligibility visible instead of silently counting it as usable or permanently unavailable.

First Look Games’ DGS documentation explicitly distinguishes studios using its platform from studios choosing to supply demos. This is a concrete reason to request a playable export rather than count marketing folders. (firstlookgames.com)

What should your catalogue spreadsheet contain?

Use this proposed schema:

Field group Suggested fields
Identity Internal game ID, supplier game ID, studio, title, version/configuration identifier
Editorial need Priority, planned page, mechanic, language and relevance explanation
Rights Grant reference, authorised domains, audience restrictions, expiry/review date
Delivery Supplier route, launch method, current availability state
Metadata Release date, RTP/configuration source, feature data, source timestamp
Assets Approved thumbnail/video references and reuse conditions
Testing Device/browser, location, network profile, test date and outcome
Operations Withdrawal state, fallback, incident owner and last successful check

Retain a field for source and last verification date, not just a value. First Look Games describes comparing publisher reviews against game KPIs and notifying publishers of discrepancies; your own correction workflow should likewise identify what changed and which page needs review. (firstlookgames.com)

Do not publish a definitive configuration claim merely because a title string matches. Ask the studio or supplier to identify the demo configuration and the authoritative game information applicable to it.

What does a catalogue waterfall look like?

The following is entirely illustrative—not a finding about any supplier:

Sequential filter Remaining records Explanation
Supplied catalogue 500 Starting rows
Distinct game configurations 440 Remove 60 duplicate rows
Relevant to the editorial brief 180 Exclude 260 outside the brief
Publishing and territorial scope documented 120 Hold 45 unknown; exclude 15 expressly ineligible
Required metadata complete 110 Hold 10 for correction
Passed the declared launch-test profile 100 Eight failed; two remain untested

Apply filters sequentially so overlapping exclusions are not subtracted twice. Keep the held records in a separate queue with reasons and owners.

Here, 100 is the usable count under the declared test profile. It is not a promise of availability on every browser, in every state, forever.

How should you compare suppliers with different strengths?

After applying the gates, score coverage against your editorial priorities. For example, assign five points to a must-have title, two to a planned review and one to an optional addition. These are proposed weights, not market standards.

Then compare:

  • Weighted coverage of the priority list.
  • Number of essential titles still missing.
  • Distinct additional coverage beyond your existing suppliers.
  • Proportion with unresolved configuration or asset information.
  • Amount of editorial work required before publication.

A second supplier should be assessed on incremental eligible coverage, not its full overlapping catalogue.

Sources cited on this page

  1. firstlookgames.comfirstlookgames.com
  2. firstlookgames.comfirstlookgames.com