DEMO SUPPLY / THE PUBLISHER’S RESEARCH DESKPERMISSION · COVERAGE · DELIVERY
Demo SupplySourcing research for US-facing publishers
Scope a shortlist

09 Section 09 of 12 / Plan your launch

Scorecard

Compare three suppliers against the same gates and 40 evidence checks.

13Research pages
49Sources cited
28 Oct 2026Last updated
A document folio and game cards connected by a pink permission tab

The supplier workbench

Permission is a gate. Performance earns the points.

Use the same 40 checks for each proposal. Pass and Fail both count as resolved evidence; Unknown does not.

These are the desk’s proposed approval rules, not industry standards. Edit acceptance requirements before assessing suppliers.

In this section

01

What should determine whether you buy demo slot content?

First establish permission.

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02

What must pass before a supplier can be approved?

Treat permission as a gate, not a weighted feature.

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03

Which US-facing checks must remain separate?

Permission, technical availability and legal suitability answer different questions.

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04

How should the 100-point supplier scorecard be weighted?

Give the greatest weight to useful coverage and the visitor’s ability to play it.

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05

How do you score each criterion without relying on opinion?

Use five evidence checks per criterion, worth one raw point each.

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06

What are the 40 checks?

The checks below are the desk’s proposed acceptance specification.

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07

How should the HTML5 slot embed performance test work?

Measure the game becoming usable, not just the surrounding article loading.

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08

How do you calculate genuinely usable catalogue coverage?

Maintain two counts: documented eligible content and observed usable content.

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09

How should you compare free authorised access with paid aggregation?

Use twelve-month cost and usable coverage, not licence price alone.

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10

What do current supplier examples tell a buyer to verify?

Use public information to frame diligence, not to award a supplier score.

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11

What does a completed decision look like?

The score should explain the next action, not merely name a winner.

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12

What should be retained after the decision?

Keep a reproducible decision pack.

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Desk self-assessment / out of 10

9Buyer fit
9Depth
9Search relevance
8Sources