DEMO SUPPLY / THE PUBLISHER’S RESEARCH DESKPERMISSION · COVERAGE · DELIVERY
Demo SupplySourcing research for US-facing publishers
Scope a shortlist

09Scorecard

How do you score each criterion without relying on opinion?

Use five evidence checks per criterion, worth one raw point each. The next section defines all 40 checks.

For each check, record:

  • P — Pass: the agreed requirement is evidenced; one point.
  • F — Fail: evidence shows it is not met; zero points.
  • U — Unknown: evidence is missing, stale or insufficient; zero points.

A supplier statement is not an observed test result. A signed future service commitment can support a contractual check, but cannot replace an operational check. If a check has several requirements, all must pass. Replace genuinely inapplicable checks with equivalent buyer-approved requirements before evaluation; do not simply remove them and inflate the score.

Weighted points for a criterion = weight × passed checks ÷ 5.

Total score = sum of weighted points across all eight criteria.

Also calculate:

Evidence completeness = sum of weight × resolved checks ÷ 5, where resolved checks are P or F.

This second number distinguishes a well-investigated weak proposal from an attractive but largely unverified one. Neither a high completeness figure nor a high score overrides a failed gate.

What decision should follow the score?

These are proposed approval rules, not industry standards:

Result Proposed decision
Any gate on Hold or Fail Not eligible for production approval. A diagnostic score may be retained internally, clearly labelled provisional.
80–100, evidence completeness at least 90%, every criterion at least 3/5, and mandatory checks passed Eligible for approval within the assessed scope, subject to budget and accountable sign-off
65–79.9, or a criterion below 3/5 Remediate, narrow the scope or renegotiate; then rescore
Below 65 Do not select for the current brief without substantial redesign

Mandatory operational checks: A2, B1 and B2 below must pass regardless of the total. Every published game also needs a passed rights assessment. A high average must not conceal a broken essential title or an unacceptable required environment.