DEMO SUPPLY / THE PUBLISHER’S RESEARCH DESKPERMISSION · COVERAGE · DELIVERY
Demo SupplySourcing research for US-facing publishers
Scope a shortlist

09Scorecard

How do you calculate genuinely usable catalogue coverage?

Maintain two counts: documented eligible content and observed usable content. Do not extrapolate a successful sample into a claim that the whole catalogue works.

Use this waterfall:

Advertised records → distinct titles/configurations → buyer-relevant content → documented eligible content → tested content → observed usable content.

At every step, retain a separate unknown bucket. Apply exclusions in a stated sequence so overlapping issues are not subtracted twice.

Catalogue measure Recommended definition
Documented eligibility Relevant title/configuration with sufficient permission evidence for the specified audience and property
Observed usability Eligible title/configuration that passes the defined launch, interaction and presentation checks in required tested environments
Weighted requirement coverage Sum of priorities for satisfied buyer requirements ÷ sum of priorities for all buyer requirements
Essential-title coverage Passed must-have requirements ÷ all must-have requirements; proposed approval target: 100%
Untested eligible coverage Eligible content without sufficient operational testing; report separately, not as usable

First Look Games’ August 2026 guidance says its demo session counter measures page loads, not distinct visitors or completed plays, and its dashboard does not provide per-game play counts. This is a specific example of why a supplier dashboard’s metric name needs a written definition before it becomes procurement evidence. (firstlookgames.com)

Sources cited on this page

  1. firstlookgames.comfirstlookgames.com