DEMO SUPPLY / THE PUBLISHER’S RESEARCH DESKPERMISSION · COVERAGE · DELIVERY
Demo SupplySourcing research for US-facing publishers
Scope a shortlist

09Scorecard

How should you compare free authorised access with paid aggregation?

Use twelve-month cost and usable coverage, not licence price alone. The following is a hypothetical calculation, not a quotation, market average or expected saving.

Assumptions: one domain, the same intended audience, a twelve-month horizon, staff time valued at US$60/hour, and stable usable-title counts solely to simplify the illustration. Setup includes the assumed initial integration and rights-review work. Figures exclude tax.

Cost component Direct-studio plan Hosted-service plan
Setup and initial review $2,400 $3,600
Content/service fees $0 $1,800
Ongoing labour 12 hours/month × $60 × 12 = $8,640 4 hours/month × $60 × 12 = $2,880
Hosting and monitoring $1,200 $840
Budgeted exit work $1,800 $1,800
Twelve-month total $14,040 $10,920
Assumed usable titles throughout the year 120 150
Cost per usable title-month $9.75 $6.07

Cost per usable title-month = twelve-month total cost ÷ sum of monthly usable-title counts.

Keep the domain, audience and configuration basis identical. If coverage declines or grows, use monthly counts rather than the opening catalogue. Keep budgeted exit work visible so readers can also calculate operating cost without that allowance.

This example favours the hosted plan because of its assumed labour burden and usable coverage—not because paid distribution is inherently superior. First Look Games publicly markets its Demo Game Server as free to affiliate publishers, demonstrating that a free publisher-facing route exists; its account, studio and territorial conditions still need qualification. (firstlookgames.com)

Before buying, rerun the model with twice the maintenance hours, the buyer’s high-traffic scenario and loss of a major studio. Do not add revenue uplift unless supported by the buyer’s own suitably designed measurement.

Sources cited on this page

  1. firstlookgames.comfirstlookgames.com