The word “demo” is not enough to determine the answer. Have counsel assess the actual mechanics and business model, especially if the experience includes purchases, prizes, redeemable credits or wagering promotions. Michigan’s regulator describes gambling as typically involving consideration, prize and chance, but that is a state-specific starting point—not a fifty-state clearance. (michigan.gov)
For this procurement brief, keep the proposed product bounded: no wager, no real-money winnings and no redeemable reward. If the supplier offers tournaments, prizes, virtual-currency purchases or other extensions, route those features into a separate review rather than treating them as harmless additions.
Also separate the game from the publisher’s commercial activity. New Jersey’s 9 June 2014 affiliate-marketing bulletin illustrates a distinct licensing framework tied to affiliate compensation. Because that bulletin is historical, confirm the current classification and requirements before relying on it for a transaction. (nj.gov)
The practical questions for counsel are:
- What is provided, paid, awarded or redeemable?
- Which audiences and states are targeted?
- Which operators or products are promoted?
- What compensation does the publisher receive?
- Which registrations, approvals or restrictions apply to that activity?
A content licence from a studio answers an intellectual-property question; it does not itself settle these regulatory questions. (copyright.gov)